2010 - The Year Display Advertising becomes more like Search
January 12th, 2010 Posted in General | No Comments »Posted on the Chango Blog - Display advertising accounted for around $5 billion in online advertising spend in 2009, which sounds respectable until you consider that Search advertising on Google alone was roughly 12 billion last year. Amazingly, those 12 billion dollars were generated on search engine results pages (SERPs) that represent roughly 5% of the Internet’s page views. That’s right, 5% of the Internet’s page-views generates more than twice the revenue of the rest of the Internet combined! Read More.
Startups fill the gap
March 16th, 2009 Posted in General | No Comments »It sometimes amazes me how startups form, seemingly out of thin air, to fill unoccupied niches. Twitterimage.com is a perfect example; it is a new graphic design business that specializes in creating custom Twitter backgrounds. Only a few months ago, this would not have been a viable business. Yet as more and more people hack their Twitter backgrounds, an opportunity bubbled up and a new startup was born to fill the gap. They also seem to have a pretty clear focus and strategy to get noticed (free backgrounds to people with 5,000) followers. My Twitter background needs some love, but I’m no where near 5K followers!


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